Here at Kealia Media our goal is to help Hawaii based businesses thrive in the digital world. In honor of that, we wanted to provide you with a few applicable tips. Now more than ever, having a strong digital presence is highly important. The challenging part is knowing where to start and the most important channels for your business.
Okay so what is a digital presence? In short, it is how your business appears online. It is kind of like a summary of all the ways you show up online through a website, social media, content and other digital platforms. Did you know that 76% of consumers look for a trustworthy online presence before purchasing? This is why if you are serious about your business, having a reputable online presence should be at the top of your priorities. Let’s get started with how to do this.
1. Website
Your website is your very own place on the internet. It is not just a social media page that is owned by Facebook and could be taken down any day if Facebook wanted to. It is the number one way to build credibility and trust with your customers. It is the hub of your online sales and should have multiple funnels linking to it. Websites allow you to relay important information and create value as well. Bonus if you regularly update your website with fresh content and blogs for SEO to reward you. The more you put into a website, the more it gives back to you.
Best DIY Website Platforms in 2023:
- WordPress
- Shopify
- Wix
- Weebly
- Squarespace
2. Email Marketing
If you are sleeping on email marketing, you are missing out not only on sales, but also building important relationships with your customers. This is where you can offer incentives to your loyal and returning customers as well as provide value for them. It is the best way to generate leads and see who is actually interested in what you have to offer. And as we know, honing in on your target market is everything. Some email platforms that I have seen great success with are MailChimp and Klaviyo, and MailChimp is even free to start with.
3. Social Media
Everyone is on social media these days, even your grandma. The key here is knowing what platforms to be present on and being consistent. In past times, platforms such as TikTok were known to attract a younger audience base, but in recent data, almost half of users are now over 30. Adapting with the trends is the best way to keep up with the demands that social media creates on a business. Our top three recommendations that every business should be on is Instagram, Facebook and TikTok. Other social media platforms can be very helpful and definitely serve a purpose. Some other great social media platforms include Pinterest, Snapchat, LinkedIn, Twitter and YouTube. The businesses that are serious post once a day across all platforms. This can be time consuming, but luckily platforms like Facebook have features that can help you plan and automate your posting.
Best social media platforms to be on:
- TikTok
- YouTube
- Snapchat
- Yelp
And always remember to stay active and post daily!
4. Automate Your Process
So now you have a website, you are growing your email list and you’re posting daily on social media and you realize it is a lot of work. This is when you have to decide if it is worth it for you to do it all on your own to start delegating out some of the workload. In this digital era, there is always help available at your fingertips. Kealia Media is here to help with all of your digital needs or point you in the right direction.
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